The new influencers
a marketer's guide to the new social media
von Paul Gillin- Format
- 236 seiten, Paperback
- Erstmals veröffentlicht
- 2009
- Verlage
- Quill Driver Books
- Fächer
- Marketing·Blogs·Social media·Economic aspects·Customer relations·Interactive marketing
- Sprache
- English
"For Marketers, this is a must read...you will understand and see social media, and new media with new eyes and new passion.
I have seen good reviews and bad reviews of this book. Most of the bad reviews seem to be from people who know a lot about blogging, or who perhaps wanted more insight into other forms of social media.
This book is copyrighted 2009 but there's no information in the book more current than 2006. I'm serious...
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